We take care of the details

so global professionals and leaders

can focus on their missions.


Associations and Meetings by Design is dedicated to serving professional associations and to hosting premiere events that advance our clients' goals. We offer guidance on best management practices, the latest community engagement tools, strategic membership management, and veteran event planners. Our team goes above and beyond to dismantle any barrier that keeps your organization from doing its best work and suggests creative inspiration to achieve even more.

Our vision is simple:

We understand the most important member

of our team is you.


Veronica Haynes, President

Mentor to Many       Spirit of a Tiger       Voice of Persuasion

Veronica’s longtime leadership in the association and meeting management industries spans dozens of states and countries from Las Vegas and New York to Prague and Manchester. She worked up the hospitality and destinations ladder as Banquet Manager, Director of Food & Beverage, Director of Catering, Corporate Trouble Shooter, Sales Certification Trainer, General Manager, and then Sales Director of the largest destination management company in the world — all before building her own business from the ground up. Veronica never accepts good enough and continues to creatively grow the services available to global clients. She is proud of her team’s unparalleled passion, knowledge and above-and-beyond work ethic.


Kura Morris

Associate Director & HR

Hospitality Driven

Problem Solver

Team Oriented

Kura was born in Lewistown, MT and raised in the same small town as her parents and their parents before them. Growing up, she learned about the power of community, the value and reward of a job well done, and discovered a passion for what Montana's versatile landscape and people have to offer. In 2001, she began a long-standing relationship with Big Sky Resort and the events industry. She worked with diverse clients: local Montana professionals, national and international organizations, wedding and social clients, as well as event professionals and partners. She is an energetic professional who loves problem-solving complex meeting schedules and creating events that spark conversations by both visitors and locals.

Rachel Brown

Accounting Manager



Numbers Driven

Rachel is an experienced accountant. After earning her Bachelor of Science degree in Accounting from Weber State University, in Ogden, Utah, Rachel relocated to Montana with her family. Rachel is driven by her extensive experience in accounting. She takes pride in providing the best accounting practices possible. As an Associations Accounting Manager, her goal is to include all information and to provide accurate accounting records. In addition to her primary job functions, Rachel is happy to jump in and help any member of the team with any additional tasks that she can.

Audrey Rinehart

Association Manager

Master of Details



Audrey was born and raised in Seattle, Washington. After graduating from Western Washington University with a B.S. in Sports and Exercise Science, she spent 8 years in the health and wellness industry as a personal trainer both in Seattle and Bozeman. She fell in love with Montana and moved into hospitality. Audrey spent four years in the Sales and Catering department of a local hotel, utilizing many of the interpersonal skills honed through her experience in the fitness industry. She believes in the strength of a relationship as a common denominator for trust, communication, and loyalty. Audrey is a strong force on our team who excels in organization, stays patient throughout complex projects and has a calm, professional demeanor.

Ed Schmidt

Chief Financial Officer

Always Happy to Help



Ed’s association and meeting management career started in an unusual way. The complexities of travel, lodging, transportation, meals, time management, performance tracking and team psychology were primary off-field duties in his 20 years as a collegiate football coach. He brought that experience to a second career owning and managing a travel company, adapting quickly as the industry transformed following the end of airline commissions. He partnered with Veronica Hayes to diversify and expand his business three-fold in the first two years. Today, as co-owner and CFO, Ed keeps the balance between the creative visions and financial reality. The strength of the organization continues to be clearly exhibited in his leadership and attention to detail.

Katie VanNatta

Director of Operations



Up for Anything

Katie is a fourth generation Montanan who grew up near Glacier National Park. After graduating from Seattle Pacific University with a degree in Business Administration, she joined the Peace Corps and worked in Bulgaria for two years. She returned to the States and worked at a camp on Flathead Lake where she learned event planning and hospitality as the Retreat Coordinator. Katie is our flexible employee with a lot of skills. She helps with conferences, websites, sales, and everything in between. As a key Account Manager at Associations and Meetings by Design, Katie leads our planning team to execute conferences with great attention to detail and, most importantly, with a great smile. She enjoys the diversity of the business and the challenge to go above and beyond. 

Kassandra Carlson

Director of Communications




Born and raised in Minnesota, Kassandra moved to Montana to pursue a career in Marketing, and mountains! She brings over six years of marketing experience to the AMBD team. Prior to her position as Communications Director, she worked for the international brand, Kampgrounds of America, Inc. (KOA). She enjoys that marketing is a continuously evolving field, and finds satisfaction in backing up marketing performance with quantifiable data. Kassandra stresses the importance of brand identity, and enjoys the opportunity to tell each association's unique story. 

Daniel Wiemals

Digital Media Manager



Daniel grew up in Montana, graduating with a Bachelor of Fine Arts in Digital Animation and Interactive Media at the University of Montana. He met his future wife at the college and following graduation they were married, and they settled down in beautiful Washington. Daniel uses the knowledge and artistic skills garnered during his time at the University of Montana each day at AMBD, through crafting unique and attractive graphics, website and videos for our partnering organizations and events. He is always happy to share his expertise with the team, and getting to work in digital media in any capacity brings him a great deal of joy.

Jordan Marten

Production Coordinator



Jordan is a Montana native who grew up in Helena, MT. Throughout most of his childhood, he spent time balancing school and skiing – later travelling to Oregon in high school to pursue a skiing academy. Jordan fell in love with Digital Media and Film and used his interest to attend Full Sail University in 2018. After graduating from Full Sail University with a bachelor’s degree in Digital Cinematography, he returned to Montana -- Bozeman, Montana to continue his love for skiing Big Sky Resort. Jordan is a helping hand to everyone on board, who can grasp new concepts quickly and provides organization and creativity to the team.

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